Spring - The art of nature
This project was created for Elektrownia Powiśle, a cultural and shopping destination in Warsaw.
It began with a handcrafted paper illustration that became the key visual for their spring campaign.
From that starting point, I developed the entire visual direction — translating the illustration into a full range of digital assets and outdoor formats. As a continuation of the concept, I also designed and created a window display made entirely out of paper, bringing the campaign into a tactile, physical space.
The key visual was first developed as a graphic concept and then reinterpreted in a physical, three-dimensional form. Each element — including architectural details and floral motifs — was cut, folded, and shaped by hand using only paper. No digital sculpting or generative tools were used — the entire installation was made using traditional, manual techniques. The final paper composition was photographed and adapted for both printed and digital campaign materials.
Window display
The handcrafted installation was exhibited in Elektrownia Powiśle in Warsaw, as an integral part of the campaign’s spatial narrative. Designed to echo the architecture of the building and the organic forms of nature, it brought paper to life in a public space. The floral elements of the display were also used to present curated items from local, niche boutiques within Elektrownia, blending art, craft, and retail storytelling.
The handcrafted installation was exhibited in Elektrownia Powiśle in Warsaw, as an integral part of the campaign’s spatial narrative. Designed to echo the architecture of the building and the organic forms of nature, it brought paper to life in a public space. The floral elements of the display were also used to present curated items from local, niche boutiques within Elektrownia, blending art, craft, and retail storytelling.
behind the scenes
